Release Notes 2024
- Noam Rotem
Table of Contents
November 2024
Automation Version 1.2
We’re excited to announce the release of Beta Automation Version 1.2, featuring key enhancements to our drag-and-drop automation tool introduced this past summer. Here’s a quick overview.
New A/B Testing
This update introduces A/B testing to workflows. A/B split testing is a great way to test different versions of a marketing element to see which performs better. Now users can A/B split test either two or more Email Messages or two or more Email Subjects in the Send Email workflow element.
Enhanced Email Analytics
Till now in Automation workflows, users were able to see basic analytics on the canvas after publishing a workflow, showing how many contacts moved through each step of the workflow. Now, this update includes advanced behavioral analytics in the Send Email node, adding detailed metrics such as successful sends, opens, and clicks for each message—displayed right on the canvas.
For A/B tests we’ve added a dedicated view that breaks down these metrics by each version, giving users clear and quick insights as to how their split tests are performing, from directly within the Automation workflow.
See our online Automations How-To Guide for more details in general about Ongage’s Automations.
August 2024
Automation Workflow Templates
We're happy to introduce a new enhancement to our Drag & Drop Marketing Automation: ready-to-use workflow templates, designed to help users kickstart their customer journeys with a few common marketing automation scenarios.
July 2024
Drag and Drop Marketing Automation Beta!
We're thrilled to announce the beta launch of our first drag-and-drop Automations module as it will be named in the Ongage platform, and will empower users to create customer journeys with an easy-to-use visual interface. The beta phase for the new module is now underway, with a select group of customers. Their essential feedback is guiding our development efforts as we work towards a full product launch scheduled for later next month. See our new online Automations How-To Guide for more details.
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May 2024
Real-Time Big Data Analytics
Ongage is excited to announced the deployment and full migration to a new state-of-art big data DB for aggregate reports. As of this month, all Ongage aggregate reports are served from Ongage’s high-performance ClickHouse DB, known for its scalability in large-scale analytics and real-time data processing. Ongage customers will now experience significantly faster aggregate reports, especially for reports spanning months of big data. Ongage’s new AI Analytics (announced earlier this year), has been utilizing this database since its inception, allowing customers to quickly and easily generate tailored views of aggregate report analytics.
January 2024
AI Analytics
We're thrilled to announce our first leap into AI, with our ChatGPT AI Analytics! Leverage the familiar AI chat interface to gain quick access to all your analytic reports and unearth hidden trends. This is an experimental first release, with continuous learning-based improvements expected to rollout throughout the year.
Improvements to our STO feature
Our Send Time Optimization (STO) feature has now been improved! In last year's release (see 2023 Release Notes), STO picked the best hour within 24 hours after launch to send to each contact, based on their individual likelihood of engaging. Now we’ve given the marketer more control, and enabled choosing a timeframe shorter than 24 hours.
Gmail 2024: New Email Header for Senders
Ahead of Gmail's updated Email sender guidelines, Ongage is now automatically adding the List-Unsubscribe-Post header in addition to the List-Unsubscribe header, which Ongage has always added to all outbound email messages, ensuring that all email messages sent from Ongage are fully compliant with Gmail’s new guidelines. For more details see our online List-Unsubscribe Header help section.