Custom Aggregate

Custom Aggregate Report

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 The custom aggregate report is a powerful email marketing analysis report. It enables additional custom grouping, you won't find in the standard aggregate report described above. These groupings (or Pivots if you will), include:

1. Grouped by List Field. I.e., grouped by values in a List field, e.g., demographics values (for example: state, region, or gender, income, etc.). See details in the following subsection ''List Field Grouping Usage Examples".

2. This report also enables 2 grouping levels, so for example you can have group by State and by City.

3. Grouped by All Top Level ISP Domains (e.g., http://yahoo.com , gmail.com) you're sending to.

   1. This provides for a long-tail of email deliverability and performance analysis.

   2. So while the Matrix Report noted above, displays stats for the top 7, 8 ISP domains you're sending to, this reports provides the full long-tail of all ISP/Mailbox provider domains you're sending to.

4. Grouped by ESP Connection ID. Use this with the Top Level Domains – you can get a full long-tail Matrix report.

5. Grouped by All 2nd Level ISP Domains, e.g., yahoo.* for all yahoo domains .com, .uk, etc.

6. Grouped by Campaign ID. Group this on first level and Email Message ID – offers additional flexibility and insights you won't find in the regular Aggregate Report. 

7. Grouped by Email Message ID.

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