SMTP Routing

Table of Contents:

ESP Domain Routing

How to configure ESP routing globally- account level

• To configure your ESP routing:
  "Settings" > SMTP Routing or click the link ESP Routing

The domain routing provide you the option to select which domain will go with which ESP. You can define percentage or numbers to each ESP.

• Select the domain you want to route

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• Select the ESP connection you want to use.

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• Then you can define the percentage or numbers you want to use for each connections. Example of percentage below:

There are two options to set routing: Percentage or Numbers.
Example: Set Distribution by Percentage:

Example: Set Distribution by Number:

The above two options should be combine to a mix per your needs

How to configure ESP routing per list or per campaign

The global ESP routing configuration can be overwritten in 2 places:

1. List Level: List > Settings> ESP/Domain Routing which will override the account level ESP distribution if set.

2. Campaign Level: in step 3 (Campaign Configuration) of the Campaign Setup, which can be used to override any other ESP routing setting, and will apply for that specific campaign ONLY.

How to view multi ESP analytics

• Go to the Ongage Matrix Report where you can view the deliverability and performance of each ESP you are connected to.