Table of Contents:
Table of Contents minLevel 2
Mutually Exclusive Behavioral Segments
The Marketing Use Case for Mutually Exclusive Segments
Lets say that instead of targeting one segment of all contacts that opened in the last 30 days, you'd like to create a set of more granular segments of:
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There are two solutions to achieve this as described in the following two sections.
Achieving this via Include and Exclude Segments on the Campaign Level
In this solution you'll need to create the following 4 segments:
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Segment 2: With opens in the past 8-14 daysÂ
This segment may include contacts that also opened in the last 7 days as well, that will be handled via exclude segments in the campaign configuration below
Segment 3: Opened in the last 15-21 days:
This segment may include contacts that also opened in the last 14 days as well, that will be handled via exclude segments in the campaign configuration below
Segment 4: Opened in the last 22-30 days:
This segment may include contacts that also opened in the last 21 days as well, that will be handled via exclude segments in the campaign configuration below
In this solution you will need to setup your campaigns in the following manner:
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This will ensure that each campaign is targeted to a mutually exclusive set of segments without any overlap between them.
Achieving this by means of Mutually Exclusive Segments
Another way to achieve the very same goal is by creating mutually exclusive segments. This provides for a far more flexible solution, as no exclusion is required on the campaign level. Here's how to set these up:
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