Table of Contents:
Table of Contents minLevel 2
Mutually Exclusive Behavioral Segments
The Marketing Use Case for Mutually Exclusive Segments
Lets say that instead of targeting one segment of all contacts that opened in the last 30 days, you'd like to create a set of more granular segments of:
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There are two solutions to achieve this as described in the following two sections.
Achieving this via Include and Exclude Segments on the Campaign Level
In this solution you'll need to create the following 4 segments:
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This will ensure that each campaign is targeted to a mutually exclusive set of segments without any overlap between them.
Achieving this by means of Mutually Exclusive Segments
Another way to achieve the very same goal is by creating mutually exclusive segments. This provides for a far more flexible solution, as no exclusion is required on the campaign level. Here's how to set these up:
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Segment 2: Opened in days 8-14 AND did not open in the last 7 days
Segment 3: Opened in days 15-21 AND did not open in the last 14 days
Segment 4: Opened in days 22-30 AND did not open in the last 21 days
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