ESP Domain Routing

Table of Contents:

ESP Domain Routing

How to configure ESP routing globally- account level

  • To configure your ESP routing:
    "Settings" > ESP Routing or click the link ESP Routing

First Option -Route ESP per domains

 The domain routing provide you the option to select which domain will go with which ESP or to define percentage of domain to each ESP.

  • Select the domain you want to rout

    click selected
  • You then can define the percentage you want to use for each domain connection


Second Option – route percentage per ESP connection

The ESP routing provide you the option to select which ESP's will be the default ESP's and what will be the percentage sent from each ESP.

  • Select the ESP you want to use

    Click selected
  • You then can define the percentage you want to use for each domain connection
     

The above two options should be combine to a mix per your needs

How to configure ESP routing per list or per campaign

The global ESP routing configuration can be overwritten in 2 places:

  1. List Level: List > ESP Routing which will override the account level ESP distribution if set.
  2. Campaign Level: in step 3 (Campaign Configuration) of the Campaign Setup, which can be used to override any other ESP routing setting, and will apply for that specific campaign ONLY.

How to view multi ESP analytics

  • Go to the Ongage Matrix Report where you can view the deliverability and performance of each ESP you are connected to.