Online References about Email Marketing
Table of Contents:
General
Noteworthy Email Marketing Articles
120 Email Marketing Rules to Live By (128 slide presentation based on the book Email Marketing Rules, by Chad S. White, Research Director, at Litmus, 2014)
A few highlights:
- Keep your spam complaints rate under 0.1% preferably well under
- Focus on adding engaged subscribers to your list
- Set expectations regarding how many emails you'll be sending subscribers and what content will be in them
- Send a welcome email immediately after signup
Email Marketing Best Practices Guide (by V12 Data)
Developing HTML Emails for Gmail: 12 Things you MUST know (by Email on Acid, March 2017)
3 ways Gmail has changed email marketing (by Marketing Land Dec 2017)
- With Gmail accounting for every one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways Google's email service can affect your next marketing campaign.
A Comprehensive Guide to Deliverability for Job Boards by Pepipost-2019.pdf (July 2019).
Frequently Asked Questions About Email Deliverability (by Business 2 Community, June 2015)
Email is not dead. But email IS changing (Last updated: December 2017, Maintained by Jordie van Rijn )
Tips for Effective Use of Images in Email Design (by EDMdesigner, June 2016)
4 Reasons Why Not to Use Attachments in Email (by Email Delivered)
Articles About IP Warm-Up
- SparkPost: IP Warm-up Plan
- SendGrid Article: Warming Up an IP Address
- SendGrid Article: How to Warm Up an IP Address: How Much and When?
Articles About Throttling
Email Throttling Basics: What You Need to Know (article by GreenArrow)Advanced Email Throttling: Three Essential Tools for Sending Success (article by GreenArrow)
Email Marketing Reference Sites
Email Newsletter Repository: A collaborative email examples repository
Email Marketing Benchmark Stats
Email Marketing Statistics 2018
See full report here: http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK
You'll find there:
- What are the email engagement rates for small to medium businesses?
- What are the Email engagement rates for larger businesses?
- What is the breakdown of market share for email clients on mobile and desktop?
- What is a good open rate? And what is a good click through rate for email?
EmailStatCenter.com
You'll find stats like this, a little old, but provides some general benchmark stats:
Business Products and Services General Non-Bounce Rate: 91.7% Open Rate: 23.0% Click-Through Rate: 4.6% - Epsilon "Q2 2011 Email Trends and Benchmark" (2011) Business Publishing/Media General Non-Bounce Rate: 97.1% Open Rate: 18.4% Click-Through Rate: 4.4% - Epsilon "Q2 2011 Email Trends and Benchmark" (2011)
Email Marketing Technical Articles
12 Techniques for Excellent Emails in Outlook.com. Make special note of the following point:
6. The "blank email" bug in Outlook.com
If you include any HTML code in your style block, even inside comment tags, Outlook.com will display a blank white email!
This is because the display breaks in the style block, before any of the HTML in the body of your email is read. To avoid this, do not include HTML in your style block.
http://www.goodemailcopy.com/ : Misc. sample emails