Please review our FAQ section.
If you don’t see an answer to your issue, then please don’t hesitate to contact our support
OngageConnect™ is an ESP gateway solution that leverages the combined strengths of multiple ESPs.
This gateway enables marketers to manage campaigns across multiple ESPs from one convenient, email marketing command center. Using multiple ESPs, enables marketers to achieve peak marketing performance across global regions and across multiple ISPs*, by allowing them to match and set the best performing ESP for each region and ISP. All this translates into increased ROI at lower operational costs.
* ISP: Internet Service Provider, such as hotmail.com, hotmail.co.uk, yahoo.fr, etc. Different ESPs have varying performance results with different ISPs.
Anyone with large emailing operations who wants to increase deliverability, inbox penetration, operational efficiencies and ROI
The latest versions of Firefox, IE and Chrome
The easiest way to setup your account is to follow our friendly OngageConnect™ setup wizard:
Use the setup wizard or setting to access the 'Find ESP page'. Find ESP, go to the top of the page and choose 'I'd like to find a new ESP'. Then select and compare multiple ESPs.
'DNS' stands for Domain Name System which lets you point a sub-domain to our system that tracks, monitors and also hosts your images with your own domain. For detailed instructions on how to set up your DNS, visit this page
'Bounce Email' is the Email Address to which bounced replies are sent from the ISPs. As certain ESPs can only send bounces via a bounce email, they will appear in the ESP setup page. In this case you need to configure this email address so that our system can automatically remove hard bounces from your contact list
A 'Tracking Domain' is a mandatory setup that lets the OngageConnect™ platform efficiently track the performance of your campaigns by efficiently monitoring and sending your results.
'Image Hosting' is an optional setup which allows our system to host your images on your domains to be served as part of the HTML templates. This setup helps you improve your spamming score as well as providing you with additional tracking options.
"Conversion Tracking" cannot yet be configured via the interface. Please contact us directly and we will be happy to set up this service for you.
Users may open their email more than once. 'Unique Opened' counts how many users opened the emails regardless of how many times the email was opened. For example, if a single user opened his or her email three times, the system would count 1 'Unique Opened' and 3 'Opened'
The 'Clicked value' is the number of times that recipients clicked on links in their emails. This statistic can be provided for a given campaign, set of campaigns, or over a selected time frame.
The 'Clicked value' is the most reliable indicator that an email was opened and was of interest to the recipient.
The "Unique Clicks" value distinguishes when a recipients may click on the same link more than once. For example, they might return to view your online offering again in the same email. In this case, the 'Unique Clicks' value only reflects the unique count of clicks.
An unsubscribe link is automatically appended to the bottom of each email you send. This enables all recipients to unsubscribe from your mailing subscription. The 'Unsubscribes value' is the number of recipients who chose to unsubscribe from your mailing subscription. Unsubscribe is also known as "opt-out".
Subscribers using many web based email services like Yahoo, Hotmail, AOL, Gmail, etc. have the 'Report spam' or 'Mark as Junk' option available at their fingertips to report unwanted inbox messages. Whenever your recipients click this button, many email services send back a notification to the email sending platform. In this case, OngageConnect™ retrieves this value from the ESPs you are using in order to calculate this number and rate.
The 'Sent value' is the number of emails sent in a particular campaign or over a certain time frame. Often, this value may be less than the targeted value as some ESPs apply additional email filtering (i.e., blacklisting)
The 'Success value' / 'Delivered value' / 'Accepted value' refers to the number of email addresses that did not bounce/were not rejected. The 'Success value' is also known as 'Delivered value' or 'Accepted value' imply put, Delivered = Sent – Bounced. Bounced is comprised of both Hard and Soft bounces. If an email did not 'bounce', it does not necessarily mean that the email was delivered to the recipient’s inbox. Emails that reach a recipient’s junk or spam folder are also counted as 'Success' as they did actually arrive. Your open a click stats are strong indicators of whether or not the email reached the inbox of the recipients
The 'Failed value' refers to emails that were not delivered for various reasons and is the sum of the 'Hard bounces' and 'Soft bounces'.
CTR stands for Click Through Rate and refers to the ratio between clicks and opens. So if 100 emails were opened and 10 clicks were made, the CTR would be 10/100 = 10% CTR.
'Inbox Placement' is also known as 'Inbox Penetration' or 'inboxing'. This is a metric that attempts to answer the question, "How successful was this email campaign at being delivered to the targeted inboxes?" There is no clear method to determine the 'inbox placement' ratio. Although you can estimate this number by including a 'Seed List' along with the targeted segment, the best way to gauge this metric is by analyzing your Open and Click (and post click) stats.
DKIM prevents someone from stealing your domain and using it themselves to send their emails. While DKIM is a good security measure, it doesn't improve deliverability. Rather, it is a measure of preventing your domain from getting a bad reputation. Ongage cannot do DKIM automatically as it is s needs to be setup in your DNS and the DNS of the ESP/SMTP.
DKIM is a method to verify the identity of the sender. DKIM can be done in the following ways:
The campaign module is your command center for viewing and launching all your email campaigns.
The module includes:
The 'Campaign Dashboard' provides marketers with information regarding all email campaigns in the system, ranging from campaigns scheduled to go out, campaigns in process, and campaigns completed. The dashboard includes a robust search so that you can easily find the campaign you're looking for. Furthermore, marketers have quick and easy access to everything they need to know about the campaign, including which emails were contained and which segments targeted, as well as which ESPs were selected for delivery.
In OngageConnect™, a campaign is made up of:
The 'Split Campaign' modules allow you to easily perform A/B tests. You can A/B test segments, ESPs and emails.
'Configuration Setup' lets you quickly configure which ESP will be designated to deliver to which domain/s, i.e. (hotmail.com, aol.com, yahoo.com, etc.)
This sub-module provides optimum delivery performance to email marketers with a user friendly UI.
'Events' are triggers which you can use to launch a follow-up campaign automatically using a few different triggers:
In the campaign status column, mouse over to see a tool tip with details explaining why the campaign failed
The 'List Module' is the place to manage all list members. Members are also known as, or may include contacts, leads or recipients. (The module contains list and segment management tools that enable marketers to easily create highly targeted marketing segments.
This module is made up of 2 key sub-modules
A module where you can manage all membersin your contact list ordatabase. You can search for, import, add, export, unsubscribe or delete members. The delete function is a logical delete only. Ongage will keep deleted data in its database even if it appears to be deleted from the List Manager.
'Active Members' actively receive your emails and have not: unsubscribed, complained or bounced. You may view Active Members in the list overview menu
'Segment Manager' lets you create and manage all your segments. The dashboard offers the following functions such as:
The Segment Manager comes with a segment builder which enables marketers to create new or edit existing segments. You can enter the UI for creating and editing criteria for your desired segment by clicking on the 'New Segment' button, or 'Edit Segment' icon of an existing segment. The Segment Builder provides a user friendly UI to easily create criteria in order to derive highly targeted segments for your email campaigns
Click the top Setting Tab and choose the 'List Manage' option. Click the 'New List' green button and select the 'Suppression List' option. The list you upload will become a suppression list from which emails will not be sent.
The member's status changes to 'unsubscribe' and emails will no longer receive emails
Click the top Setting Tab and choose the 'List Manage' option. At the bottom of the page you will find the 'Removal Settings' section for handling 'Unsubscribes', 'Hard Bounces' and 'Complaints'. You may apply these options globally or per specific list.
The 'Content Module' lets you create, edit and manage all the marketing content of your email marketing campaigns. If your organization employs dedicated content managers, this would be their daily work center. The module includes:
The 'Template Library' is a repository of all of all HTML email design templates used for the graphic design and formatting of your emails. It can be used for uploading purchased or professional, custom-created HTML email designs. Similarly, you can create or edit designs in OngageConnect™'s Message Studio and saved directly into the Template Library.
The Template Editor, including a WYSIWYG HTML editor, enables content creators to create HTML templates. From the Template Editor, content creators, can save their templates directly into the template library
From the main menu click 'Content':'Template Library' where you can import new HTML templates and edit existing ones.
From the main menu click 'Content':'Image Library' where you can import new images o edit existing ones.
When you create or edit a Campaign, at the first step out of three, you will find an ‘Advanced Configuration’ option at the bottom of the page. Click this to access a further Unsubscribe Link configuration. You may use a default link and customize your unsubscribe confirmation text.
The 'Analytics Module' is the command center where you can get an overview as well as an in-depth analysis of your email marketing operations that are managed in OngageConnect™.
The 'Analytics Dashboard' provides you with an overview of all key performance indicators of your email marketing operations in OngageConnect™.
'Matrix Reports' provide in-depth analyses of the various connected ESP performances, from the resolution of a selected time frame throughout specific delivered domains.
The unique configuration ability of OngageConnect™ enables marketers to achieve optimum delivery performance.
For each of the reports, simply click on the Export button on the top right to export the report in CSV format at a glance.
An 'Aggregate Report' provides an overview of your performance on the Campaign level. You may see detailed information about a campaign performance or choose to further drill down to see Links Performance.
An 'Operation Trend Report' provides an overview of the entire list including Success/Fail ratios, Response Rates or the breakdown of the TLD performance of the list
An 'Events Report' provides you with detailed information a campaign's performance per event
A 'Split Campaigns Report provides you with detailed information about the performance of a campaign's A/B testing, per A/B test.
When setting up a new A/B Test, you may choose to split the test based on three different parameters; Emails, Segments and ESPs. This is done during the very first step of the A/B Test set up.
A 'Transactional Report' shows the statistics for the transactional emails sent via the API.
To go to the API Documentation please visit this link
API, an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.
OngageConnect™ uses REST API - an API which employs the various methods of the HTTP protocol (POST, GET, PUT, DELETE etc.) in order to provide access to the entities on the client's Ongage account. Some parts of the API are synchronous and some are asynchronous
API Credentials allow OngageConnect™ to communicate automatically with the ESP back-end and perform email campaign actions seamlessly.
Each ESP has a different API connection setup. See detailed instructions for each ESP within Setup Wizard Step
For a sure-proof way to check that a contacted was added in the UI, search for a specific email from the list search panel. You can also query the contact directly from the API. The List Dashboard stats is updated twice daily and breakdowns all the contacts in your list, including the grand-total.
In 'Settings', you can control various aspects of the OngageConnect™ system.
'ESP/domain routing lets you configure which ESP will be designated to deliver to which domain/s for optimum delivery performance.
This setup provides email marketers with a user friendly UI to quickly assign which ESP will be used to deliver which email domain.
The OngageConnect™ platform supports multiple lists in one account. The 'List Manager' lets you create, edit, delete and manage lists. This includes "sending" lists which send emails and suppression lists which enable you to exclude members from being sent.
The 'Field Setup' lets you make changes to your list structure like adding a file or changing its name
'Account Info' lets you view and update information or upgrade your account.