120 Email Marketing Rules to Live By (128 slide presentation based on the book Email Marketing Rules, by Chad S. White, Research Director, at Litmus, 2014)
A few highlights:
Email Marketing Best Practices Guide (by V12 Data)
Developing HTML Emails for Gmail: 12 Things you MUST know (by Email on Acid, March 2017)
3 ways Gmail has changed email marketing (by Marketing Land Dec 2017)
A Comprehensive Guide to Deliverability for Job Boards by Pepipost-2019.pdf (July 2019).
Frequently Asked Questions About Email Deliverability (by Business 2 Community, June 2015)
Email is not dead. But email IS changing (Last updated: December 2017, Maintained by Jordie van Rijn )
Tips for Effective Use of Images in Email Design (by EDMdesigner, June 2016)
4 Reasons Why Not to Use Attachments in Email (by Email Delivered)
Email Newsletter Repository: A collaborative email examples repository
See full report here: http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK
You'll find there:
You'll find stats like this, a little old, but provides some general benchmark stats:
Business Products and Services General Non-Bounce Rate: 91.7% Open Rate: 23.0% Click-Through Rate: 4.6% - Epsilon "Q2 2011 Email Trends and Benchmark" (2011) Business Publishing/Media General Non-Bounce Rate: 97.1% Open Rate: 18.4% Click-Through Rate: 4.4% - Epsilon "Q2 2011 Email Trends and Benchmark" (2011) |
12 Techniques for Excellent Emails in Outlook.com. Make special note of the following point:
6. The "blank email" bug in Outlook.com
If you include any HTML code in your style block, even inside comment tags, Outlook.com will display a blank white email!
This is because the display breaks in the style block, before any of the HTML in the body of your email is read. To avoid this, do not include HTML in your style block.
http://www.goodemailcopy.com/ : Misc. sample emails