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Table of Contents:

IP/ Sending Domain Warm

Introduction

• Warm Up (aka Ramp up) is a process where you send consecutive campaigns, usually every day, while increasing the number of contacts you send to in each campaign over a period of time -  typically 21 days, but number of days can vary, 15 - 30 and even more or less, depending on if the IP is dedicated or shared, or sending domain is new or already warmed-up.
• Typically this feature is used for warming up a new IP and/or sending domain on a new SMTP vendor connection. 
• Your SMTP vendor will provide you with the ramp-up plan, that you'll then setup in Ongage.
  • For general information about this topic see: "Articles about IP Warm-Up" in our Email Marketing Knowledge Base section.

There are typically 3 2 operational models: 

1. A ramp-up where you want to send to each contact in your list only once during the entire ramp-up period.
2. A ramp-up where you're sending a different email message each time, and every day you want to send to all the contacts you already sent to the previous day, and add new contacts each day, till you're mailing the entire list on a daily basis.
3. A ramp-up where you want to send to a set of contacts of a list in small size campaigns for a particular period of time.

Ramp-up Method 1: 

Method Overview:

• Send to all contacts throughout the entire ramp-up just once.
• Increase number of contacts each day.

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1. Duplicate previous campaign
   
2. Go to 'Campaign Configuration'.
3. Apply a new increased quota, schedule and send!
4. Repeat every day till end of warm up!

Note: If you do not need to raise the quota each time, you can setup all of the above in a recurring daily campaign (see 'How to Setup a Recurring Campaign') and thus fully automate this process!

Shortcut

There's a shortcut that can be applied to this method:

• Instead of creating 2 segments, as described above, create only 1 include segment as following:
  Image Modified
  
• Using this shortcut, you do not need to choose any exclude segment!
  

Ramp-up Method 2:

Method Overview:

• Send to a growing number of contacts in your list on a daily basis, till you're sending to your entire list on a daily basis.

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• Follow the exact same steps as described above in Method 1.

Ramp-up Method

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1.A:

This method uses a 14 day throttled campaign using the day-parting option.

Method Overview:

• Send to large number contacts in your list, by sending small size campaigns for a specific period of time.

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