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Contact Activity Report

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Intro

Info

Contact Activity Report

  • Provides activity stats (sent, opens, clicks and more) for each contact (i.e., email address). So as opposed to the aggregate reports above, these are stats for each contact!

  • Choose a set of filters (time-frame, segment, campaign, field value, etc.) for the set of contacts you'd like to get in the resulting report and analyze their stats.

  • For that set of contacts, you can see see how many email messages were sent, how many opens and clicks each contact performed in the selected time-frame.

  • In the Export Combined Detailed Report, you can see exactly when each campaign was sent to each contact, what message was sent, the time-stamp of when they performed each open and click, on which link(s) they clicked on, as well as time-stamps of the unsubscribes, bounces and complaints, for each contact, if and when those occurred.

(info) Note: When you choose the campaign filter, it will only select contacts that participated in the selected campaign(s) and will provide stats only for those selected campaign(s) taking into account also the required time-frame filter.

Contact Activity Aggregated and Export Combined Detailed Report

  1. Click on the Search Contact Activity button.

    image-20250106-081216.png

     

  2. Select a Segment, Campaign, or any other set of contacts (including a specific email address, or email is not empty) to generate a report, that will appear in the Report Dashboard at the top of the list.
    (info) It is very important to select the time-frame you want the contact activity to cover.

    image-20250106-081346.png

    (info) For all contact activity in the list for the previous day, select email is not empty, and yesterday’s date:

    image-20250106-081518.png

     

  3. Click on the ‘View Report' (as seen in the screenshot above) for an aggregated report with a summary of all sends, opens, and clicks per contact, in the given stats time range you chose. Here you’ll also find deactivation dates as well as the last sent, and last opened dates.

    image-20250106-081654.png

    You can also Edit contacts from this screen.

     

    image-20250106-081809.png

     

  4. To export the full detailed report for all contacts and all their activity (send / open / click / soft_bounce / hard_bounce / unsubscribe / complaint) click on the 'Export Combined Detailed Report' button.

    image-20250106-081911.png

Export Combined Detailed Report

Following is an explanation of the columns you'll find in this export CSV:

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Warning

Note: Timestamps in export CSV are UTC without user time zone offsetting.

How can I see which links did contacts click on

  1. Create a report as described above.

  2. Export the detailed report as described, and you'll get a CSV of that detailed report.

  3. Open the CSV in Excel or any Spreadsheet software, filter by 'type' 'click' and you can see exactly who clicked on which link, when and in which campaign:

How to View Bounce Reasons in the Contact Activity Report

Info

  • Using this option, marketers can view the bounce reason associated with each hard bounce and soft bounce.

  • Bounce reasons provide marketers with in-depth deliverability analysis for troubleshooting and optimizing deliverability. 

  • Note: that the bounce status and bounce reasons available in the Contact activity report are retrieved directly from SMTP/ESP vendor.

  • The max size of the bounce reason field is 2048 characters.

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