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Table of Contents minLevel 2
SMTPs that Support List-Unsubscribe Header
Ongage supports adding a List-Unsubscribe header for the following vendors:
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This header can also include an email address that you provide, but we recommend not to include it, as then the unsubscribe won't get registered in Ongage, in which case you'll then need to pipe it back to Ongage. Moreover all unsubscribe stats won't get associated with the campaigns they occurred in unless you pass back the {{ocx_child_id}}.
How to add a List-Unsubscribe header for SendGrid connections in Ongage
- In your SendGrid account, go to: https://app.sendgrid.com/settings/tracking .
- Then deactivate the Subscription Tracking as illustrated below:
- Ask Ongage support to configure for each of your SendGrid connections in Ongage a List-Unsubscribe header.
How to setup Custom List Unsubscribe Header in Ongage
Custom List Unsubscribe is different from Default List Unsubscribe Header. Ongage injects it and it is required to be configured if you want to have List Unsubscribe Header value in the following format.
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Note: One-Click List-Unsubscribe aka List-Unsubscribe-Post Header : In addition to the List-Unsubscribe header, another line - the “List-Unsubscribe-Post” - can be added. Here is an example:
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| Code Block |
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List-Unsubscribe-Post: List-Unsubscribe=One-Click |
The List-Unsubsribe header Unsubscribe header will simply open the link from the List-Unsubscribe header in a browser, or by anti-spam software, will show a landing page which does not cause an immediate unsubscribe, but may offer a button to confirm the unsubscribe.
But List-Unsubscribe-Post allows marketers to perform a POST request on that URL and send the key/value pair which causes the unsubscribe without the need of interaction. Once List-Unsubscribe-Post header is added, the Senders need to take care that the landing pages linked in the List-Unsubscribe header are able to process the POST requests accordingly.
Appendix
How does the List Unsubscribe Header work?
List Unsubscribe Header offers recipients a simple way to unsubscribe from your newsletter in order to prevent complaints.
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