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The Domain Message Authentication Reporting and Conformance protocol enables you to share authentication instructions with other mail agents and receive reports identifying unauthenticated emails being sent in your domain’s name.

For more about DMARC and how to implement, visit our Ongage Blog Post: Email Authentication Protocols: What are They and Why Are They Important?


Image from dmarc.org

About BIMI

Brand Indicators for Message Information (BIMI) protocol allows companies to display their brand’s logo next to the email subject line, telling email recipients that the message is coming from a verified source.

What is a BIMI record?

It is a type of DNS record that is used to display the company’s logo inside your email message. It helps email recipients to identify you as a trusted sender. To enable the BIMI record, ensure your DMARC authentication is set up on the domain.

Requirements to get started with BIMI

To get started with BIMI you need:

  • To be DMARC verified.
  • An SVG file of your logo (square shaped).
  • A DMARC policy (p=) of “quarantine” or “reject” for Verizon Media (AOL and Yahoo!). Else your logo will not be displayed.
  • To have a Verified Mark Certificate (VMC).

Note: To get Verified Mark Certificate (VMC) you can contact one of the following participating certificate authorities.
Digicert: support@digicert.com
Entrust Datacard: sales@entrustdatacard.com

How to create a BIMI record?

To create a BIMI record for your domain follow the steps listed below.

  1. You need the logo file in the SVG format. To know in detail the steps to convert your logo in SVG format, you can refer to the documentation here.
  2. Go to the DNS hosting provider and create a new record.
  3. To add the host value, you need to enter the value. Consider for example default._bimi.example.com. The hosting provider will then append the domain/subdomain for the value that you have provided.
  4. After adding the value, you need to select the type of DNS record from the dropdown list. A BIMI record is a type of TXT DNS record. So make sure you select the “TXT” option from the dropdown list.
  5. You need to add the value information. The two required tag value pairs that are necessary to be present on every BIMI record: v and L.
    1. The only tag-value pair for v (version) is v = BIMI1.
    2. Confirm the L (location) tag is present and followed by a full URL of your logo using HTTPS (where L is lowercase L)
  6. Click on the “Save Record Set” button so you can generate your new BIMI record.
  7. You need to also test your BIMI record to check the record you just created follows proper syntax. You can visit here to run a BIMI record check.

How to Set Up Protocols

As Ongage is a front-end platform connecting to back-end email delivery vendors, who do the actual sending of the emails. DKIM and SPF are not set up in Ongage. Rather you need to go to your Email delivery vendor (e.g., Dyn, SparkPost, Mailgun, Amazon SES, etc.) and get the keys from them to put in your DNS. Typically those vendors have either clear instructions on how to do that, or can help you set up those.

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